Aurora Announces Arrangement with Wonderful North Distributors Inc. For Canadian Retail Revenue Execution

TORONTO–(Company WIRE)–Terrific North Distributors, Inc. (Wonderful North)—Canada’s 1st countrywide income broker for legalized grownup-use cannabis—today declared that Aurora Cannabis Inc. (the “Company” or “Aurora”) (NYSE | TSX: ACB), the Canadian company defining the upcoming of cannabinoids around the globe, these days introduced it has entered into an arrangement with Fantastic North Distributors Inc. (“Great North”), Canada’s initially national income broker for legalized adult-use cannabis. Underneath the arrangement, Excellent North will be the exceptional consultant for Aurora’s primary portfolio of manufacturers throughout the Canadian hashish retail environment.

The settlement is designed to significantly bolster Aurora’s sector position in Canada. Good North provides deep experience across the spectrum of gross sales abilities that will more differentiate Aurora as a leader in the escalating cannabis house,” mentioned Miguel Martin, CEO, Aurora Cannabis. “We have picked Good North for their excellent execution throughout regulated businesses. Combining their executional power with Aurora’s primary portfolio of makes is a recipe for accomplishment.”

Good North has reach across just about every province in Canada, such as proven interactions and abilities in doing work with provincially-owned and operated stores and private retailers in Canada’s hashish business. Terrific North applies marketplace-top info analytics capabilities to the sector, providing suppliers with a effective details-pushed solution to cannabis revenue.

Introducing Aurora to our portfolio of organizations we proudly stand for is a sign of our marketplace management,” reported Doug Wieland, President, Canada – Southern Glazer’s Wine & Spirits and Fantastic North Distributors. “Terrific North has executed in the Canadian hashish industry since working day one and will instantly carry benefit in gross sales execution to Aurora. Aurora has entrusted their household of models in our group and we search forward to providing extraordinary effects.”

Great North will assume duty for Aurora’s income execution on January 25, 2021.

About Fantastic North Distributors

Fantastic North Distributors Inc. is Canada’s very first nationwide profits broker for legalized grownup-use hashish. Recognized by the proprietors of Southern Glazer’s Wine & Spirits, the world’s preeminent distributor for beverage liquor, Good North Distributors has access throughout just about every province in Canada, such as established associations and knowledge in operating with provincially owned and operated shops and personal merchants alike. Excellent North applies business-main data analytics capabilities from the wine and spirits sector to the new cannabis industry, offering suppliers with a powerful data-pushed strategy to cannabis gross sales.

About Aurora

Aurora is a world chief in the cannabis market serving both equally the health care and client marketplaces. Headquartered in Edmonton, Alberta, Aurora is a pioneer in world cannabis dedicated to aiding men and women make improvements to their lives. The Company’s model portfolio involves Aurora, Aurora Drift, San Rafael ‘71, Every day Specific, AltaVie, MedReleaf, CanniMed, Whistler, and Reliva CBD. Furnishing consumers with innovative, high-good quality hashish products and solutions, Aurora’s manufacturers carry on to crack through as marketplace leaders in the clinical, effectiveness, wellness and recreational marketplaces anywhere they are launched. For additional data, make sure you check out our website at www.auroramj.com.

Aurora’s widespread shares trade on the TSX and NYSE underneath the symbol “ACB”, and is a constituent of the S&P/TSX Composite Index.