What are the Most Effective Link Building Strategies?

The most effective link-building strategies to drive traffic in 2020  [Infographic]

When you own your own business, having an effective link building strategy is important especially if you want your website and social media accounts to be seen by a ton of people, luring in a ton of possible clients and customers and being at the forefront of the algorithms. You could find quality link building techniques by Infintech Designs that would help you boost you up out there, So, what are the most effective link building strategies?

What is link building and how does it work?

Link building is a search engine optimization technique that may or may not increase your search engine ranking. These links are one of the primary ways that the majority of the search engine algorithms use to determine the relevance of the page and the website. 

If you have a good number of links to a website, then this would indicate that the content is there and it is valuable. If you want to have more visibility for your website, the external and internal linking is there to provide it. And linking would help Google and other search engines make your site visible despite all of the other contending websites. 

Which is the best link building type?

  1. Backlinks (Inbound Links)

The inbound link has been one of the top 10 most important Google ranking factors, but when it comes to making backlinks, the quality matters. What is your link building strategy? Here are a few things that you should do to get great backlinks:

  • Create valuable content that generates interest

This is the best way to get and generate quality backlinks. You have to create content that is valuable and would generate links from other websites that would want to share that content with their own demographics of visitors.

  • Find good linking candidates and ask them to link to your site.

You could look and check out your other competitors and scope out other sites that are linking to their site. You could reach out to those site owners once you have created great content, as well as all the other authorities online and influencers in your industry and ask them to link your site as well.

  • Look for high-authority domains

Backlinks from domains from websites that have .edu extensions are given extra search ranking value, according to a couple of speculations, and that extension could only be used by the US institutionally accredited post-secondary educational entities. The same things go with the government domains (.gov) also makes their links high-authority.

  • Aim for link diversity

It is better to have a single link that is found in a wide variety of quality sites than many links from one site because Google pays close attention to link diversity. You have to look for good link prospects from diverse pools of sites in order to make your link effective.

  • Remove or disavow bad links

Getting your links from less-than-credible sites could hurt your site’s ranking so you have to make sure that you regularly check the links that are on your site on the Google Search Console and if you see that there are a ton of low quality links, you could either contact the source website and ask them to remove the link, or you could use the disavow link tool in the Google Search Console in order to ask Google not to take those links into account.

  1. Outbound Links

Outbound links are links from your website to other sites. They can improve your site’s search ranking, despite the backlinks being the most important type of links when it comes to building your website. According to the list of Google’s 200 ranking factors, outbound link quality is found at number 35.

If you create outbound links to legitimate sites it will provide your visitors some value and boost the authority of your own site. You have to make sure to configure your links so that they would be able to open in a new window so that the browser that you are using stays open in case your readers would want to navigate back to your site after you are done looking and visiting the link.

  1. Internal Links

These are the kind of links that go to other pages that are found on the same website. These would help your visitors in finding some related content on your site, keeping them on your website much longer. They are there to help search engines understand your site architecture, identify the most important pages in your website, and see how the content of your site is related. All of these could boost your search rankings, at the same time, enable your content to be easier to find.

You have to make sure that the anchor text that you use (this is the one highlighted or underlined words or phrases that you click to follow the link) would contain all the keywords that are relevant to the destination page, rather than something generic.